New to GoSquared? Or want to find out how to get the best value out of your existing subscription with us?
We thought it would be handy to give a basic overview of the tools you’ll find to help grow your business here at GoSquared.
Since 2006 we’ve helped thousands of businesses across the globe to master their marketing, and best understand their website traffic. But we appreciate there’s always newcomers to the party.
So think of this post as the well stocked buffet which makes any soirée actually worth attending to welcome you. 🍗🍺
Our core product is Web Analytics. We also have a new tool called EcoSend by GoSquared you may also be interested in.
Here is a rundown of both our tools, but if you’d like any specific details not listed below, drop us a line to speak to our team.
GoSquared Web Analytics
Every website owner needs a clear idea of how much traffic their site is getting, where this traffic is coming from, and what people actually do once they are on your site. Analytics tools are built for this exact job, and will monitor traffic as well as feeding back detailed information about user behaviour.
There are plenty of web analytics tools on the market, namely Google Analytics. However, one of the main complaints with GA is that the interface is just too complicated. Most people don’t have hours to study how it works, or even monitor it. In addition, Google Analytics is prone to missing out certain pieces of information because users have opted-out, meaning some tracking information may not show up on the report.
GoSquared Analytics is a paid website analytics tool, designed to be easier and more accurate to use. The good news is that you can get all the key information you need about your website traffic all for an affordable price.
View GoSquared Web Analytics plans to pick the right plan for your needs.
Who Needs Analytics?
Anyone who wants to better understand their website traffic to be able to make smarter marketing, as well as business decisions from this information. Also, those who are fed up with other complicated or inconsistent free analytics tools.
Analytics Features
- Beautiful, intuitive dashboards
- No setup required
- Helpful support just a message away
- We don’t make money from advertising
- Fully GDPR compliant
- Engineered for privacy
- Real-time by default
- Easy, fast installation
- Daily email reports
- Your site won’t slow down
- Add unlimited team mates
- There’s a powerful API
- Integrations with the tools you use
Start my free trial of GoSquared Analytics
EcoSend By GoSquared
EcoSend is our newest tool on the market, providing email marketing and customer engagement, but with a climate-conscious edge.
Most people don’t realise digital marketing generates carbon emissions. Research by the BBC found that the average email generates between 4g and 26g of carbon. With over 300 billion emails sent daily, that soon adds up.
We wanted to do something about this problem, so that businesses can continue to send emails but without the impact on the environment. We’ve achieved this by using renewable energy to power our technology, as well as partnering with Treeapp to plant trees on behalf of our users. We’re also committed to investing some of our profits back into climate-related causes.
As we continue to learn more about how we can have the most positive impact on reducing emissions from the marketing sector, we may well add even more measures to this list to ensure we’re doing everything we can.
Crucially, EcoSend is not about making a choice between having the email marketing tools you need to succeed and doing something good for the planet. Instead, we’ve engineered EcoSend to allow you to have the best of both worlds.
Who Needs EcoSend?
Any business wanting to reduce their carbon emissions, while also sending more effective email marketing campaigns.
With the sheer range of plans available, we’ve made EcoSend accessible to those just starting out with email marketing or email newsletters, as well as larger corporations with sizeable contact lists. Whichever plan you opt for, you’ll benefit from all the tools you need to market your products and services, while also reducing your own carbon footprint.
EcoSend Features
- Advanced data platform
- Automated campaigns
- Behaviour based triggers
- Campaign tracking
- Click through metrics
- Drip sequences
- Email forms
- Email reports
- Event-based segments
- HTML email builder
- Import contacts
- Import templates
- In-app messaging
- Lead capture integrations
- Manually add contacts
- One-click unsubscribe
- Open rate metrics
- Playbooks
- Real-time variables
- Segmentation
- Send test previews
- Smart groups.
- Subject line ideas
- Unsubscribe metrics
- Website prompts
- Zapier integration
Start my free trial of EcoSend by GoSquared
P.S. Looking For GoSquared Engage?
At GoSquared, we previously had an email marketing tool known as Engage. However, you can now find our email marketing platform over at EcoSend. You can grab a free trial of EcoSend here.
GoSquared – Email Marketing & Analytics Tools For Businesses
We hope the above has given you an overview of the tools GoSquared provides, and most importantly how they can help your business to grow.
In summary, Analytics offers the ideal Google Analytics alternative, without the complicated interface, missing data or privacy concerns.
EcoSend is an email marketing platform with a focus on sustainable marketing.
If you’d like to talk to us about how Web Analytics or EcoSend can help your business reach its goals, we’re all ears.
Please get in touch, or schedule a demo with our sales team so we can give you a personal introduction.
