Marketing Strategy

Inbound marketing automation doesn’t have to be a gigantic, overly complicated system. You can begin with a few different automated funnels that work independently.

How to use audience segmentation to transform the way you understand and engage with your contacts

When you specialise in marketing automation, things are bound to go wrong sometimes. Learn the top all-time wins and fails from in-house marketers, consultants, and entrepreneurs.

These email marketing workflows will help you automate your onboarding, upgrading, upselling and cross selling. Learn how to communicate on autopilot.

We are just coming to the end of working on our updated value proposition. How did we get there? And shouldn't we have done that already?

The "marketing" course that changed our team forever, and how we went from running 0 to 10 growth experiments a week.

Want to know what really works with SaaS marketing? Listen to these SaaS marketers tell you about a campaign that worked, why they tackled it, and what they gained.

To get your product in front of the right users, you need a SaaS marketing plan that fits your audience, your product, and your capital.

In this post, we define customer acquisition cost and provide real ways to make all of your marketing efforts more targeted so you can reduce this critical metric.

Understand your customer journey from a new perspective: email automation. Learn how you can set up a series of automated emails to help guide your customer along their journey whilst keeping it personal.