Audience Segmentation — The Beginner’s Guide
How to use audience segmentation to transform the way you understand and engage with your contacts
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What is email automation? – A beginner’s guide
An introduction to email automation, and how to use it to grow your business
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How to send a newsletter 300 weeks in a row: know your values.
Delivering the 300th issue of the GoSquared Weekly newsletter.
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Why are we, a 15-year-old company, working on our value proposition?
We are just coming to the end of working on our updated value proposition. How did we get there? And shouldn't we have done that already?
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![Where is the Shopify for SaaS]()
Why is there no Shopify for SaaS?
Shopify is great for selling things online, but how do you turn your software project into a business?
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Do you know your middle-of-the-funnel metrics?
The middle-of-the-funnel metrics that will help you convert more top-of-funnel leads into bottom-of-funnel buyers.
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How retargeting campaigns help you reach 98% of your site’s visitors
It’s rare for a visitor to convert on their first visit. Retargeting gives you a second, third, and forth chance to make an impression.
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Staying human in an age of automated sales
How can your business take advantage of product led sales automation whilst retaining a human touch?
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Customer behaviour: how a better understanding will help you close 5x more leads
How you can de-code behavioural signals to streamline your sales process.
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How to use proactive Chat Prompts to increase conversion
Our helpful guide to using Chat Prompts to turn more visitors into leads
