“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” — Lorne Michaels, creator and producer of Saturday Night Live
For 370 issues (seven years of hitting “Send” each week) we’ve brought you a weekly newsletter.
Over that time, GoSquared Weekly has been many things: a summary of what we’re reading at GoSquared, a digest of weekly marketing inspiration, a vehicle for inspiring readers, and a channel for sharing what we’re working on.
Many new years have rolled around, and each time, we’ve paused to think about the future of Weekly. We’ve redesigned it. We’ve refocused it. We’ve changed the writer.
This time though, things are different.
Issue 370 is the last of the GoSquared Weekly newsletter.
For now, at least.
If you’ve been following us closely, you may have seen we’re working on a new product: EcoSend.
As part of this journey, we’ve realised the cost of email — it’s not free, especially where the planet is concerned.
Our focus in 2023 is on the mission that we’re pioneering with EcoSend: to reduce the carbon footprint of marketing email. As part of that, we’re being more deliberate with every email we send.
We will be shifting the GoSquared Weekly newsletter to a monthly schedule, sending it from EcoSend (to offset and reduce its carbon impact), and making each email much lighter so it’s quicker to read and requires less energy to consume.
Whether you signed up for GoSquared Weekly issue 1 or 370, thank you for joining us so far. This isn’t the last you’ll hear from us, but for us at GoSquared, it’s the end of one chapter, and the start of a very exciting new one.
While we’re here, you might enjoy our review of 150 issues of the Weekly newsletter.
And here’s everything we had learned by our 300th issue.
Until next time,
James
Still want to keep up to date with GoSquared, and EcoSend?
- GoSquared Twitter — we’re hanging in there despite the Elon turmoil.
- EcoSend on Twitter — brining you the latest at the intersection of climate and technology.
- The EcoSend Podcast is worth a listen if you haven’t already.
- Good old fashioned (but still, in our opinion, the best) RSS for the GoSquared Blog.
