Data-driven email automation is a smart way to deepen your relationship with your customers, increase customer LTV, and turn more people into brand advocates.
Fulfil your customers' criteria for success, and you'll earn a customer for life. Fail to meet them, and sooner or later (probably sooner), you'll lose them.
Are those early stage customers still with you? And still on those mate’s rate deals? What do you do about them? Should you even do anything about them?
Your customers' first few weeks using your product is arguably the most important period in their entire lifecycle. In other words, the onboarding period can make or break your users' success.