Chris

A strong data management system makes it far easier to get your data working for you, and your customers.

Adding proactive chat prompts to your website is a tricky business. On the one hand, you don’t want a static…

Customer data is the information a business collects about a user while they interact with their product or platform.

Building your customer database should be a process that never stops. But there are better and worse ways of going about it.

Are those early stage customers still with you? And still on those mate’s rate deals? What do you do about them? Should you even do anything about them?

Behavioural Analytics is the process of tracking user actions to make your products better and gain more customers.

Your customers' first few weeks using your product is arguably the most important period in their entire lifecycle. In other words, the onboarding period can make or break your users' success.

Creating a customer journey, which is visible across the entire company, is crucial to building SaaS products that customers value and a customer experience they enjoy.

Lead generation is the lifeblood of any business, but driving high levels of traffic to your site can be difficult….

We exist in a hyper-competitive age. Customer analytics could benefit you by retaining happier customers and building a competitive moat.