Beth Carter

SaaS businesses rely on SaaS CRMs just as much as any other type of business. Here’s how to pick the right CRM as a modern software company.

This week we all took a day away from our usual tasks of building GoSquared, and made seven new SaaS companies…

After sending an email newsletter for 250 consecutive weeks, we wanted to share what we've learnt on our journey so far.

Upgrade your content marketing strategy with our free Notion template and top tips.

Understand your customer journey from a new perspective: email automation. Learn how you can set up a series of automated emails to help guide your customer along their journey whilst keeping it personal.

Learn how to effectively run growth experiments on your newsletter and emails.

It's hard to stand out online - here's what we changed when we redesigned our Blog.

The success of your customers is vital for the success of your own business. Understand how to serve your customers better, by knowing them better.

We’ve hit a milestone with our 200th issue and have a few thank yous to say.

Plain-text emails are fast becoming a popular marketing technique but they might not be having the effect you want. What can you do to make them effective?