Beth Carter
Latest
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![email marketing campaigns gosquared]()
Email Marketing Campaigns: 9 Essential Steps For Success
Creating an email marketing campaign can be 10x more effective when you break it down into a series of steps.
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![Customer engagement vs customer experience]()
Customer Engagement Vs Customer Experience – What’s The Difference?
Customer engagement vs customer experience. They both sound similar, so they must mean similar things right? Well, not quite. So…
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What are Weekly Active Users and what can they tell us about Customer Engagement?
Measuring Weekly Active Users is an important element of understanding the value your customers are getting from your product, tracking…
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How to build personalised onboarding sequences
We all want highly-engaged customers who value our products and stick around for as long as possible. A huge amount…
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Why is the first interaction with your customers so important?
The more you learn about your customers in the first steps of their journey, the better you'll treat them, and the longer they'll stay.
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How to send a newsletter 300 weeks in a row: know your values.
Delivering the 300th issue of the GoSquared Weekly newsletter.
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![How to increase product engagement]()
5 Ways To Increase Product Engagement
The simple truth is if users aren’t engaging with your products, then you don’t have a business. At least not…
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Why are we, a 15-year-old company, working on our value proposition?
We are just coming to the end of working on our updated value proposition. How did we get there? And shouldn't we have done that already?
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Go from Builder to Founder
Build it and they will come just isn't true anymore. You have to get out there with your product and market it, sell it, grow it. But, how?
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CH Daniel talks about building in public
Read our interview with CH Daniel, founder of Price Unlocked and moderator of r/saas.
