For anyone signing in to GoSquared recently, you may notice some changes in the platform.
We’ve made a series of updates to the naming of different areas in GoSquared to be clearer and more consistent.
We know everyone can have a different reaction to changes like this, so thought it best to share what we’ve changed and why. We’d love to hear any feedback you have so we can keep making GoSquared better!
What’s changed?
The names for some of the key areas of the platform, and the terminology for features within each area have been updated.
Automation → Engage
We have long felt that “Automation” does not convey the range of use customers have for this area of the platform.
In addition, the word “automation” could be quite misleading — while there are many forms of automation in GoSquared, there are also features such as Broadcasts that have been misleading to place under this term.
We’re introducing the “Engage” name to ensure this hugely powerful, valuable area of GoSquared is more inviting, and less intimidating than ever before.
We have so many exciting things planned for Engage, and we can’t wait to share more with you in 2022.
People → Contacts
Since introducing “People Analytics” many years ago, we have frequently evolved this area of the platform to find the best way to describe it to customers.
Due to these changes over the years, we have picked up some inconsistencies throughout the platform — at times referring to “People CRM”, “People Analytics”, “People”, and “Customer Data Hub” within the product and our documentation.
We’re introducing “Contacts” as a friendlier term, and one that we believe will encourage many more GoSquared customers to delve into this is incredible valuable area of the platform.
Contacts is the area in GoSquared where everyone in your audience, user base, and customer base lives.
We’re also renaming “profiles” in GoSquared to “contacts”. “Profile” has never sounded very human — it sounds like a term that refers to data, rather than humans. We also felt this change would align more closely with what customers expect coming from other CRMs and marketing tools in the market.
If you haven’t yet explored Contacts, we highly encourage you to give it a look — you may be surprised with what you find.
Live Chat → Inbox
We’re also taking this opportunity to introduce “Inbox” into the sidebar.
For a long time, GoSquared Inbox has enabled you to send and receive messages sent via live chat and email and we felt it was time to update this terminology for many reasons.
We already offer iOS and Android apps called Inbox, and this change ensures we are consistent in our naming across platforms.
Inbox is the centralised area of GoSquared where customer messages come in, while a good way to think of Engage is that it’s where messages go out from.
Enjoy using GoSquared with more confidence
We hope you like these changes, and we look forward to bringing you many more in 2022.
We’re always keen to gather your feedback, so if you have any feedback on these changes, or any other aspects of GoSquared, don’t hesitate to let us know.
All the best from the team here, and stay well this holiday season.
